Nelson Prado

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	<title>Nelson Prado</title>
	<link>https://nelsonprado.work</link>
	<description>Nelson Prado</description>
	<pubDate>Thu, 30 Apr 2026 14:52:54 +0000</pubDate>
	<generator>https://nelsonprado.work</generator>
	<language>en</language>
	
		
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		<title>Novo Feed</title>
				
		<link>https://nelsonprado.work/Novo-Feed-1</link>

		<pubDate>Tue, 01 Aug 2023 19:13:40 +0000</pubDate>

		<dc:creator>Nelson Prado</dc:creator>

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		<description>
	NELSON PRADO//REDATOR&#38;nbsp;
	&#38;nbsp;Currently at VML
nelson.pradods@gmail.com
(11) 99623-4793
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		<title>Heinz Ketchup &#124; Heinz Marz Edition</title>
				
		<link>https://nelsonprado.work/Heinz-Ketchup-Heinz-Marz-Edition</link>

		<pubDate>Tue, 01 Aug 2023 19:13:40 +0000</pubDate>

		<dc:creator>Nelson Prado</dc:creator>

		<guid isPermaLink="true">https://nelsonprado.work/Heinz-Ketchup-Heinz-Marz-Edition</guid>

		<description>HEINZ KETCHUP//HEINZ MARZ EDITIONhome
	
Após três
anos de pesquisas e uma parceria com o Aldrin Space Institute e o Dr. Andrew
Palmer, Heinz criou o primeiro Ketchup com tomates plantados em condições
marcianas. 


Um
ketchup de outro mundo merecia um lançamento idem.


	Dir. Arte: Luiza Lopes // Douglas Reis //&#38;nbsp;Marcelo Bruzzesi
 Redator: Nelson Prado // Alexandre Giampaoli // Henrique Martins&#38;nbsp;
	D&#38;amp;Ad
Graphite Pencil Entertainment &#124; D&#38;amp;AD 2022
Shortlist PR &#124; D&#38;amp;AD 2022

Cannes Lions
Shortlist PR &#124; Cannes Lions 2022
Shortlist Social &#38;amp; Influencer&#38;nbsp; &#124; Cannes Lions 2022 
Shortlist &#124; Social &#38;amp; Influencer &#124; Cannes Lions 2022El Ojo de IberoamericaGran Ojo Media &#124; El Ojo 2022Gold Design 3x &#124; El Ojo 2022Gold PR &#124; El Ojo 2022
Silver Activation &#124; El Ojo 2022Silver Experience &#124; El Ojo 2022Silver Innovation &#124; El Ojo 2022Silver PR &#124; El Ojo 2022Bronze PR &#124; El Ojo 2022Bronze Best Latin Idea &#124; El Ojo 2022Bronze Ideas for Brand &#124; El Ojo 2022Clube de Criação
Anuário Branded Content &#124; Clube 2022
Anuário Integrated &#124; Clube 2022


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		<title>Old Spice &#124; Warriors</title>
				
		<link>https://nelsonprado.work/Old-Spice-Warriors</link>

		<pubDate>Mon, 18 Mar 2024 13:49:19 +0000</pubDate>

		<dc:creator>Nelson Prado</dc:creator>

		<guid isPermaLink="true">https://nelsonprado.work/Old-Spice-Warriors</guid>

		<description>OLD SPICE//WARRIORShome
	
Dois grandes guerreiros foram destinados a salvar o mundo dos aromas do mal. Uma premissa épica com os Guerreiros Old Spice Barra e Old Spice Spray que devem salvar o mundo de Aromia com suas fragrâncias incrivelmente poderosas, frescas e épicas.


Dir. Arte: Gustavo Henrique // Izadora Petrovcic
 Redator: Nelson Prado // Matheus Endo // Leandro Vasconcellos
	

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		<title>Itaipava &#124; A sede do Brasileiro Pede</title>
				
		<link>https://nelsonprado.work/Itaipava-A-sede-do-Brasileiro-Pede</link>

		<pubDate>Tue, 01 Aug 2023 19:13:40 +0000</pubDate>

		<dc:creator>Nelson Prado</dc:creator>

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		<description>ITAIPAVA//A SEDE DO BRASILEIRO PEDEhome
	
Itaipava é a cerveja mais popular do Brasil e a mais vendida dos lares brasileiros. Pra comemorar seus 30 anos, Itaipava ficou de cara nova. Ainda mais irresistível. Do jeito que a sede do brasileiro pede.


	D.C: Lelê Pereira // Vinicius Oliveira // Marconi Filho
Dir. Arte: Vinicius Oliveira // Tieri Wince // Paulo Rodrigues
 Redator: Nelson Prado // Marconi Filho &#38;nbsp;

	
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	<item>
		<title>Colgate &#124; Break Colgate</title>
				
		<link>https://nelsonprado.work/Colgate-Break-Colgate</link>

		<pubDate>Thu, 30 Apr 2026 14:52:54 +0000</pubDate>

		<dc:creator>Nelson Prado</dc:creator>

		<guid isPermaLink="true">https://nelsonprado.work/Colgate-Break-Colgate</guid>

		<description>COLGATE
//BREAK COLGATEhome
	
Nós sempre vemos Chefs de cozinha ensinando e provando receitas incríveis em qualquer canal de TV. Mas nós nunca vimos esses mesmos Chefs escovarem seus dentes após as refeições.&#38;nbsp;Criamos o Break Colgate. Um break comercial logo após o momento de refeição dessas personalidades, para que possam escovar os dentes, lembrando a audiência da importância da escovação.&#38;nbsp;


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		<title>Budweiser &#124; Sobe Junto</title>
				
		<link>https://nelsonprado.work/Budweiser-Sobe-Junto</link>

		<pubDate>Tue, 01 Aug 2023 19:13:42 +0000</pubDate>

		<dc:creator>Nelson Prado</dc:creator>

		<guid isPermaLink="true">https://nelsonprado.work/Budweiser-Sobe-Junto</guid>

		<description>BUDWEISER// SOBE JUNTOhome


	Budweiser
transformou o mundo em um palco global para sonhadores locais.

Uma marca com
uma relação histórica com a música tinha que fazer algo maior do que apenas uma
campanha, então, mais do que uma campanha, um compromisso para apoiar, dar
estrutura e projeção para pequenos artistas com suas carreiras: o #SobeJunto. 


Essa
conversa começou com o compromisso #SobeJunto estampado em nossas latas e depois veio a música,
o reality show e o clipe. 


	Dir. Arte:&#38;nbsp; Gabriela França // Marcelo Vaz
Redator: Nelson Prado // Léo Marçal
	

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	<item>
		<title>Guaraná Antarctica &#124; Beba com esse pôster</title>
				
		<link>https://nelsonprado.work/Guarana-Antarctica-Beba-com-esse-poster</link>

		<pubDate>Tue, 01 Aug 2023 19:13:41 +0000</pubDate>

		<dc:creator>Nelson Prado</dc:creator>

		<guid isPermaLink="true">https://nelsonprado.work/Guarana-Antarctica-Beba-com-esse-poster</guid>

		<description>GUARANÁ ANTARCTICA//BEBA COM ESSE PÔSTERhome

	
Em 2018 o mundo declarou guerra contra 
os canudos plásticos. O Guaraná Antarctica tem suas 
origens na Amazônia e entende a importância 
de proteger o meio ambiente. No Dia da Terra eles 
decidiram fazer algo maior do que apenas uma menção 
a essa data: um convite.


	Dir. Arte:&#38;nbsp; Caio Stucchi-Zucchi // Daniel Chagas Martins
Redator: Nelson Prado // Daniel Oksenberg
	Bronze Industry Craft &#124; Cannes Lions 2019
Shortlist Outdoor &#124; Cannes Lions 2019&#38;nbsp; 
Shortlist Print &#124; Cannes Lions 2019 
Ouro Design &#124; El Ojo 2019 Prata Print &#124; El Ojo 2019 Bronze Outdoor &#124; El Ojo 2019 Bronze Exp. Marca &#124; El Ojo 2019Bronze Craft &#124; El Ojo 2019Edição 5/2019 &#124; Lüerzer's Archive
Shortlist Graphic Design &#124; D&#38;amp;AD 2020

Prêmio Anuário &#124; Clube de Criação 2020


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		<title>Olla &#124; Seu Carnaval Suas Regras</title>
				
		<link>https://nelsonprado.work/Olla-Seu-Carnaval-Suas-Regras-1</link>

		<pubDate>Tue, 01 Aug 2023 19:13:43 +0000</pubDate>

		<dc:creator>Nelson Prado</dc:creator>

		<guid isPermaLink="true">https://nelsonprado.work/Olla-Seu-Carnaval-Suas-Regras-1</guid>

		<description>OLLA//SEU CARNAVAL SUAS REGRAShome


	Muita gente termina o namoro pra curtir o Carnaval sem compromisso. Mas depois do feriado sempre bate aquele arrependimento.

Então criamos um contrato digital para casais abrirem 
o relacionamento durante os 4 dias de folia sem problemas. Era só mandar uma mensagem para nosso bot no Facebook, montar o contrato com layout personalizado e postar na timeline.


	Dir. Arte:&#38;nbsp; Will Santos // Niège Figueiredo 
// Iêdo Gualberto // Danielle Keiko
Redator: Nelson Prado&#38;nbsp;
	

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	<item>
		<title>M&#38;M's &#124; Planos</title>
				
		<link>https://nelsonprado.work/M-M-s-Planos-1</link>

		<pubDate>Tue, 01 Aug 2023 19:13:44 +0000</pubDate>

		<dc:creator>Nelson Prado</dc:creator>

		<guid isPermaLink="true">https://nelsonprado.work/M-M-s-Planos-1</guid>

		<description>M&#38;amp;M'S//PLANOShome


A mais nova ameaça contra a vida dos M&#38;amp;M's chegou: a terceira 
temporada de La Casa de Papel. Vermelho e Amarelo precisavam 
acabar com ela antes das pessoas assistirem comendo M&#38;amp;M's. 
Então resolveram bolar uns planos geniais.


	Dir. Arte:&#38;nbsp; Israel Medeiros // Tieri Wince
Redator: Nelson Prado // Thom Bregantin // Lucas Menegotto // Pedro Rosadas
	

</description>
		
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	<item>
		<title>Puma &#124; Presente de Menina</title>
				
		<link>https://nelsonprado.work/Puma-Presente-de-Menina</link>

		<pubDate>Tue, 01 Aug 2023 19:13:45 +0000</pubDate>

		<dc:creator>Nelson Prado</dc:creator>

		<guid isPermaLink="true">https://nelsonprado.work/Puma-Presente-de-Menina</guid>

		<description>PUMA//PRESENTE DE MENINAhome


	Se você procurar por "presente de menina" ou "brinquedo de menina" na internet, só vai encontrar os mesmos resultados estereotipados.&#38;nbsp;

Então, neste Natal, Puma está promovendo uma reflexão. Compramos anúncios de chuteiras, bolas, camisas de time e outros materiais esportivos no search dessas e outras pesquisas, convidando pais, tios, avós ou amigos que vão presentear meninas a entrar nessa conversa para mudar o presente e o pensamento a partir deste Natal.&#38;nbsp;


	Criação: Nelson Prado // Will Santos // Andrea Siqueira
	

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